KeyWords

I am constantly looking for a Local Marketing Opportunity to promote my business.

Local companies and businesses are always looking for ways to increase business. The first and most obvious choice is with local newspapers and/or fliers. Another way is to have a website and sharing and getting your website URL out to the community via pens or t-shirts. More increased traffic to your website could hopefully result in an increase in profits!!

And then there is google adwords to ultimately target search engine users that are searching for local services or products. For example if I were searching for parking near JFK airpot I would search "JFK Parking" on the google search engine. This is a key in any successful online marketing technique and site.

Here's is the thing - when you search on google you will see 2 paid ads - that are from their adwords network. Underneith these ads are the natrual results of the search engine - in this example it is google. If you want to be the top of the natural results you ca not pay google. The only way to acheive this is to make your wesite the most relevant website according to them in relation to the search that is being searched for - their keyword that is linked to your business.


There are two main general factors that determine what website is considered most relevant for a search term; relevant website content and your popularity on the Internet compared to your competition. You may be saying to yourself, this is starting to sound extremely complicated, why don’t I just pay Google to be in their sponsored results section and get business from search engine users that way? The answer to this question is simple; Google AdWords will cost you more money in the long run than investing in achieving Organic Search Engine Rankings and the Organic results of Google produce much more traffic and business than Google AdWords. You now may be asking yourself, why is this so significant for Local Marketing when this is a strategy that can be used by any company marketing on the Internet? Optimizing your website to achieve top Search Engine Rankings is an area of marketing that hasn’t really caught on with local businesses. Some local businesses understand it’s importance and try some tactics they may have read online or know because they are tech savy. Nevertheless, the local companies and businesses that are trying to rank Organically in Google aren’t trying very hard and their competition can easily overcome their rankings with a little help from a highly qualified Search Engine Optimization company. USWeb has all the tools and resources you would need to rank at the top of the search engines, such as Google. Investing in Search Engine Optimization services is an annuity that will pay dividends for a long time. We can help you rank at the top of Google for any local search terms you can think of and it wouldn’t be too expensive for the return on investment you would receive and it wouldn’t take long to accomplish.